Visibility, Consistency, and Compliance across Every Retail Channel
Brand presence today spans both physical shelves and digital product pages. 2RS delivers a unified Brand Intelligence solution that ensures your brand is represented accurately, consistently, and competitively — wherever consumers shop.
In‑Store Brand Intelligence
For years, we have provided in cooperation with ROAMLER (NL), brands reliably, field‑verified insights into how their products appear on selves in brick‑and‑mortar stores. Using mobile tools, our auditors to capture:
- High‑quality shelf and display images
- Planogram compliance
- Facings and visibility
- Promotional execution
- Assortment completeness
- Availability and stock levels
- Competitor presence
Each visit includes a structured micro‑questionnaire that evaluates execution quality and identifies opportunities for improvement.
Online Brand Intelligence — the Digital Shelf
As retail shifts online, 2RS now extends its Brand Intelligence services to retailer websites and marketplaces.
We monitor:
- Product images and visual consistency
- Title and description accuracy
- Attribute completeness
- Assortment gaps
- Availability signals
- Promotional compliance
- Price positioning
- Content quality vs. brand guidelines
This gives brands a complete view of their digital presence — the new battleground for visibility and conversion.
A Unified Brand Intelligence Framework
Our hybrid model integrates:
Field Expertise Human auditors capturing real‑world execution with photographic evidence.
Digital Monitoring Automated and semi‑automated checks across online retailers.
Structured Evaluation Short, targeted questionnaires and scoring systems.
Visual Documentation Every insight backed by images or screenshots.
Actionable Recommendations Clear, prioritized steps to improve brand execution.